But it wasn't all over pop radio, they were the "cool" guys showing up at parties in New York, and I started to become close with those guys because my cousin Roman directed their music videos early on. Robert Schwartzman (film director and bandleader of Rooney): When I moved to New York and went to college there, for that first semester, The Strokes were playing shows in New York, and they were the "it" band, I guess you could say. No two of these bands sound alike, yet they all made sense opening for The Strokes.
The band really gave back to the scene by taking New York bands/artists like The Moldy Peaches, Regina Spektor, Longwave, and The Realistics on the road with them. Jim Merlis (former publicist for The Strokes): The band had a huge impact on New York’s culture, and it wasn’t just their music. It was time for a reboot and The Strokes provided it and broke the door open for all the bands that followed. To top it off, they wrote great songs which, while buzzing with energy, were accessible. They were cool, from New York which is attractive, especially if you are stuck in suburbia, and they were different from everything else going on at the time. Nick Marc (DJ/Promoter/Music Curator/Consultant at Tiswas NYC, Take Me Out and more): It was the beginning of a new millennium and people were ready for something new and The Strokes fit the bill. The Strokes Shaped New York’s Culture In The Early Aughts Years and albums later, the band finally took home a coveted GRAMMY Award: Their first record in seven years, their sixth studio LP The New Abnormal, earned them their first GRAMMY win for "Best Rock Album" at the 63rd GRAMMY Awards Show.įor the 20th anniversary of the band’s debut album, pays tribute to The Strokes with an industry round table tribute featuring artists the group influenced and industry professionals who worked with them. While the album wasn’t GRAMMY-nominated, arguably, Is This It provided the foundation of credibility that the band needed to eventually win awards. The group’s second single " Last Nite" would become their first to enter the U.S.
The album, produced by Gordon Raphael, earned widespread critical acclaim and helped establish The Strokes - and vocalist Julian Casablancas - as power players in rock. It made creating music with your friends "cool" again, and it wasn’t long until other bands followed suit. Influenced heavily by The Velvet Underground and '70s art-rock, Is This It had a no-frills approach to its Brit-pop-influenced sound. 9), the record quickly sparked a frenzy and eventually a garage rock resurgence. Initially released in Australia on J(and later in the U.S. After their debut EP, The Modern Age, ignited a record label bidding war in early 2001, it would be Is This It that would put them on the map.
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